Why we started this blog and how it supports our mission

When we started our webshop, our goal was never just to sell clothing—it was to create something bigger. Every item we design carries a message of compassion, sustainability, and ethical living. But more than that, our webshop is a step toward something deeply personal: building a sanctuary for rescued farm animals.

For years, we’ve been dedicated to animal rights. It’s what drives us to create change in any way we can. Our sanctuary will be a safe space where animals, once seen as commodities, can live freely.

So why a Blog? 👀

Running an ethical webshop is one thing, but making sure people can find us online is another challenge entirely. That’s where this blog comes in. We’ve learned that writing blog posts can actually help Google recognize our site, making it easier for people searching for sustainable fashion or ethical products to discover us. 🚀

But this blog isn’t just about getting more visitors—it’s also about sharing our journey. We want this to be a space where we talk about the things that matter to us, but also where we can connect to our customers, supporters and friends.

Sustainability & Ethical Living – How small choices can have a big impact.

Updates on Our Journey – The steps we’re taking to turn our dream into reality.

The Message Behind Our Designs – Why we believe fashion can be a form of activism.

Trading & Financial Freedom – How we are working toward funding the sanctuary.

Our Mission Is Bigger Than a Webshop

At the end of the day, this isn’t just a business—it’s a way for us to create something meaningful. Every order helps us move one step closer to the sanctuary. Every blog post allows us to connect with people who care about the same things we do. And every person who joins our journey, whether as a customer or as a supporter, makes this dream feel even more possible. 💐

If you’re reading this, we’re grateful you’re here. We’re excited to share more with you, and we hope this blog becomes a place where we can learn, grow, and make a difference together.

Let us know if there’s anything you’d love to see us write about. We encourage you to comment ❤️

We’d love to hear from you!

🙌 XR - WeTerra